John Chow at the Affiliate Summit
Earlier today, I was able to watch a one hour video on affiliate strategies at www.JohnChow.com. It featured John Chow (naturally), Zac Johnson, Amit Mehta and Kris Jones. All of them are very successful, but all of them approach the industry in different ways. I’m not really focused on affiliate marketing in the way these guys are at the moment, but it was still well worth my viewing. There are just so many angles to this internet thing, it boggles my mind sometimes.
Anyway, of all of them, Amit really stood out for me. He is a very smart guy (not that the other guys aren’t, lol) who used to work at MIT. One thing he said that I found interesting is that he has PPC campaigns in all three search engines. What’s more, he finds that he converts more sales using Yahoo and MSN, as opposed to Google. The reason for this, he suspects, is because search users who use Yahoo and MSN tend to be less sophisticated and are more likely to buy online. I thought this was interesting, and it may very well be true.
Amit also mentioned a tool called winner alert that helps you with the split testing of ppc ad campaigns. Again, split testing and ppc ads are something I’m planning on looking at in the near future. However, If you are running multiple campaigns, I can see it coming in handy. Check it out here: http://www.winneralert.com/
Amit also praised Google’s adwords editor as being the best out there. All four of the panellists agreed that social media was the hot topic now, and would likely continue to be in the future.
When I listen to guys like this, I find it inspiring. I’d like to be up there with them at some point. One step at a time 
Today, I worked on my PLR articles some more. I’m not quite done them yet, but I’m getting close. Reading PLR articles just puts my brain into a fog. Regardless, I’m committed to building my site this way, and that’s what I’m going to do.
On another note in my previous post, you may have seen a comment from Genesis, who runs http://plrarticlepacks.com/. Looking at his site, I thought the prices he was offering for his packs were very reasonable. What is interesting about his service is that you can pick the article topics, and then his service will write them for you. In addition, if you’re willing to pay a little more, the articles will be exclusively yours. I may try this service myself in the future, we’ll see.
That’s it for now. Tomorrow I’ll hopefully finish off those PLR articles, and maybe I’ll get that video of my niece put up.
To Our Success
- Dave
PS - one thing I loved about winner alert was the guys sales letter. He did it in a kind of un-salesletter way. Very funny.
